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Bob DeBorde

Operating Director

Bob DeBorde is an Operating Director at Paine Schwartz Partners.

Mr. DeBorde brings more than 40 years of experience in the food and beverage industry. Currently, he serves as the Board Chair of both Suja Life and Promix, two Paine Schwartz portfolio companies.

Mr. DeBorde led Suja Life as CEO for five years, transforming the company into a high-growth leader in the natural healthy beverage space. Under his leadership, Suja Life tripled in size, successfully acquired and integrated Vive Organic, and grew EBITDA margins to over 20%. He spearheaded multiple transformative initiatives, including reducing cost of goods sold by 20-40%, expanding the core facility by 65,000 square feet, and adding new production lines. These efforts helped Suja Life become the lowest cost producer with world-class manufacturing capabilities, and one of the few vertically integrated profitable companies in the industry. Mr. DeBorde also rebuilt the sales and marketing teams, establishing the company as a category leader at major grocery chains such as Kroger and Albertsons. His leadership fostered a winning culture and led to sustained double-digit revenue growth.

Before his time at Suja Life, Mr. DeBorde spent 34 years at Coca-Cola, retiring in 2018 as Senior Vice President and General Manager of the US Region for Coca-Cola Refreshments. During his time with the company, he held several senior leadership roles spanning sales & operations and various geographies, including in North America and the U.K.

Mr. DeBorde holds a Bachelor of Arts in Business Administration from Spring Hill College. He currently resides in San Diego, CA, with his wife, three adult children, and two dogs.